As the festive season fast approaches, gifting is at the top of everyone’s mind, and with this comes the stress of nailing it. Corporate gifting can serve as a token of gratitude for your employees or an important touch point for clients and partners. Below, we’ve compiled what we see to be the ultimate corporate Christmas gifting checklist that ensures you’re covering all bases, considering all factors and ordering in a timely fashion. 

 

1. Define your gifting goals

Before diving into the countless options and getting overwhelmed by variety, it’s important to recognise who you are gifting and why. Are you gifting out of obligation to the festive season, or do you actually have a motive?

The season can serve as the perfect opportunity to show appreciation to staff or clients and strengthen relationships, but it can also offer an opportunity to forge new relationships or get a little extra marketing boost through placing branded gifts front and centre.

So, identify who you are gifting and why before you even start browsing gift options.

2. Categorise your recipients 

You know your intentions for gifting, now who are your recipients and how do you want to position your offering?

For employees and teams, morale boosters and tokens of recognition never go astray, and these don’t have to be pricey to achieve the desired effect. A simple bottle of red or bubbles is often enough, but upgrading it with chocolate or glassware adds that little extra measure of care that can make someone feel seen and spoiled. 

For VIP clients and partners, we suggest going bigger. These purchases should be relationship-driven, high-value gifts that show a deeper understanding of the recipient and convey the value of their position. Here, we recommend larger, personalised gift packs, tailored to the individual and their preferences. 

3. Personalisation 

For an extra special touch, personalisation is always a nice addition to gifts. Consider logo engraving on items such as timber chopping boards or leather tags, and printing on gift boxes. For a simple extra touch that impresses, match your packaging ribbon to your brand colours.

To really lean into the season, a greeting card is always a lovely touch that adds an extra personal layer and is always received well.

4. Timing & logistics

Plan and execute ahead of time to avoid last-minute rushing or potential stock shortages. Being prepared and organised will make the whole process smoother and save you stress during the peak season of December, it also removes any margin for error around missing recipients. Finally, arrange deliveries around office closures to ensure parcels are delivered in time and able to be enjoyed over the holidays.

 

At the end of the day, gifting is about the sentiment, not the nitty-gritty details, but nailing these makes the entire process more enjoyable and successful. So, before you jump straight into gifting, peruse and consult this checklist to make sure you’re nailing all the little considerations that pay off in the long run.